Pay per click or PPC is a form of online advertisement strategy that improves the visibility of your website for a wide range of keyword search in websites and search engines. The beauty of PPC is that the advertiser need to pay only when someone clicks on their ads.
According to PPC rules, you are liable to pay only for clicks that meet the requirements of the target site based on the rate agreed per click prior to the service. Well-known PPC ad alternatives are as follows: per-click advertising networks, search engines, and affiliate programs. PPC is also sometimes charged on pay per impression or paying per action depending on the terms of the advertiser. This you can determine depending on the traffic and financial abilities.
We assist you in choosing the right option that could benefit you the most while choosing your PPC ads.
There are different models of PPC programs for example on websites the advertiser need only to pay for the clicks obtained from the host site. In search engines you have to bid on desired keywords and phrases relevant to your niche. However, content websites on the other hand charge a fixed rent for links than using a bidding system or per click charges.
Affiliate models on the other hand focuses on leads that initiate a sale irrespective of the volume of traffic generated by the host. This is known as performance pay model and the affiliate is paid only if a sale is completed successfully by the lead generated from the host site.
At this juncture is good to have an idea about the flat rate system and bid based charging systems in PPC.
In the Flat rate model both the advertiser and the publisher agree on a sum that will be paid for each click received. Often times the publisher has a rate cards showing the price of CPC in various areas of their sites or networks. These different rates are often linked to the content pages, which generally attract unique visitors on the particular niche. However, we will utilize our marketing personnel with negotiation skills to considerably reduce the CPC on your behalf if you are planning a long term contract.
On the other hand bid-based PPC model, you will have to compete with other advertisers and usually the highest bigger wins. If you aren’t sure about this model we can help you in securing hot spots in search engines by wisely bidding on your behalf.
Since PPC is considered risky by many beginners, it is always wise avail the services of experts and we are there to assist you in your PPC ad campaigns for a nominal fee. Contact us immediately and grow you business with our help.