Wednesday, July 29, 2009

Website Promotion Is Enhanced by Unique Content

Had you been observing the internet marketers hue and cry, you certainly would have come across the phrase unique content. Well let me explain the importance of unique content in website promotion. The world of internet revolves round the most revered words to be exact keywords. Search engines like Google that dominate the internet have defined a set of rules to grade a website or a blog. These are technically known as algorithms.

Unlike human readers, search engines don’t read the content of a website with understanding. Their only way to determine the quality of content is the use of keywords and content comparison. This they can do it at an unimaginable speed i.e. fraction of a second. When the search engines find a similar content they immediately reduce the value of the content and thus the value of the website. While determining the importance of the of a particular web page contents do play a major role in increasing the PR. In fact, website promotion relies on unique content to a large extent. Web page with unique content having the equal number of relevant backlinks as that of a web page that has a copied content will rank higher in search results as well as in PR.

Well you may pose the question how about reprints offered by article directories. Let me provide you in detail about how to use the reprint articles for your website and still get a pat from both human readers and search engines in my future posts.

Tuesday, July 28, 2009

5 Quick Tips For Good Website Development

Your website needs to stand out from all the other competing websites in your niche, so you should pay specific attention to the small details which will ensure that your site will be the one that entices people to stay and find out more. Here are some important things to remember to make sure your website outperforms the others.



1) Don’t make your landing page too showy.



Landing pages are the very first pages you see when you arrive at a website. They often have lots of pretty graphics and a vacuous message like "Welcome to our website" or "Click here to learn more". These pages serve no real purpose, as visitors want real information within the first few seconds of arriving at a website. Show them what you have to offer them right up front on your landing page.



2) Don’t litter your pages with banner advertisements



People are weary of banners, and if there are a lot of them they will pay no notice to any of them and move on to somewhere else, probably off your site. Banners take up lots of room on your page, room which could be better utilised in providing more valuable content with text ads like Adsense and Kontera, or affiliate links artfully inserted into your content. Make your visitors feel that they want to know more and that they are not being blatantly pressured to click on your ads.



3) Have clear navigation links in an obvious position



You must provide an uncluttered navigation menu, preferably on the left hand side of the page. Don’t have too many items on it, or lots of dropdown menus. The visitor needs to quickly sum up whether there is anything of interest on your site, so give them limited options that they can take in at a glance.



4) Let the visitor know where he is at all times



We have all been guilty of surfing the net, finding something of interest which leads to another page, and then finding something else which leads to another page. Before you know it we have completely forgotten how we got to where we are. If you do have multiple pages on your site, make sure the “Home” button is prominently displayed in the same place on every page.



5) Try not to use audio on your site



You want to encourage visitors to stay on your site for as long as possible. If you have audio, it can become really irritating, especially if it is a blatant sales message, and it distracts you from the words you trying to read. Rather than turn off the speakers, the visitor is much more likely to just click away from your site. If you must have audio, make sure there are volume or muting adjustments, but it seems to me that if visitors actually exercise the volume control options there doesn’t seem to be much point in having audio in the first place. A much better option is video, because then you have the visitor’s full attention – he’s not trying to look at something else while listening to your sales message.



About the Author: Peter Phillips is an internet entrepreneur living in Canberra, Australia Visit his website at: www.money-makingopportunities.com For free website designer in half an hour http://www.secretebayaffiliateempire.com



Source: www.isnare.com

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Monday, July 27, 2009

3 Common Website Design and Web Development Mistakes That Can Cost You Business and Profits

If your website could produce thousands of dollars in sales for you every month, what would it be worth to you? We all know about the explosive growth of the Internet, how it is responsible for billions of dollars in revenue and how it has changed the way that people do business. Even senior citizens are getting online to search for information as well as products and services. But most businesses are not getting on board in an effective way.

I've been in the web development and marketing business for about ten years and in that time, I've witnessed enormous changes - things like pay-per-click advertising, relevant search marketing, online banking, elearning systems, directories, eCommerce and multimedia, to name a few. It is now possible to do business all over the world right from your home because of the Internet. There are days when I sit in my nightgown and have an online meeting with someone in India or Russia. Each of us shares relevant files in our computer that allow us to do business together. I believe we have just begun to experience the Internet's powerful growth.

What I have noticed is that most people don't know how to make money with their websites. Even business people who can benefit the most from their website, may trust a high school or college kid with no knowledge of web design or Internet marketing, to build their most important and powerful marketing tool. Even if they choose a web development company and pay big bucks, it is no guarantee that their site will get results. The only way to assure that a website produces a significant return on investment is to treat it as the core marketing product - the central part of a marketing system that can automate and leverage sales.

I would like to share with you 3 of the biggest mistakes that businesses make with their websites and other marketing products: 1. Mistake #1: Ineffective copy

A website should have a clear message that gets and keeps the visitors attention. It has to readily answer the question, "What's in it for me?" A common mistake is to put massive amounts of copy on a page without any headlines, sub-headlines or clear organization in the message. The copy goes on and on, making it hard to figure out what the site is about, let alone what the visitor should do with the information. How long do you think that visitor will stick around? Not long I can assure you. They're gone pronto, never to return again. The copy should compel the visitor to want to learn more. The visitor should instantly feel that the subject relates to them, clearly defines their problem and offers the best solution. The copy should share something about the company. People want to know and trust who they are doing business with. They don't care what you say until they know who you are. The copy should include an emotional component - people make decisions because of their emotions. The copy should include stories or examples as well as facts. What will be remembered are the stories with an emotional charge. Testimonials are one of the most effective methods of sharing a story with an emotional component. John Smith testimonial for instance, might talk about how his life was in the toilet before he discovered product X. He started using this amazing product and within 3 months, he was on top of the world - it was the answer to all of his prayers and so on. That's what will get people hooked on your copy. Your copy should set you apart from your competition. You don't want to blast the reputation of others but use this opportunity to visually show how you are different. One of the best ways to do this is to display a chart with 3 columns. On the left is a list of all your services. Across the top is a column for 'other companies' [your competition], and next to that column is your company. You would show a check mark in your column for each item listed on the left that you offer. (All the items should be checked or you shouldn't include them in the list). Your competitor's column would show some checks but also some areas unchecked and some with question marks. This visually allows the visitor to see that you are their best choice.

Use keywords in your copy that will allow your target market to find you through search engines, blogs, article submissions and e-zine publications. Use software that will help you to choose keywords that are being searched in significant numbers. Google and Yahoo also have free tools for keyword selection.

2. Mistake #2: Failure to Include an Opt-In Email Subscription Form. If you're not using your website for lead generation via an opt-in email form, you're losing a huge opportunity. These are some important points that relate to building your mailing list:

* Building a list of people who have come to you site allows you to stay in touch with those people, build a relationship, establish yourself as an expert and solve their problems. This is critical to the success of your business - something that most people miss.
* Put your form as close to the top right as possible. This has been shown through research to be the best location.
* Never use a weak message like 'join my newsletter'. Why would I do that? Give me a reason to subscribe and give me a bonus for doing it - a free gift that I can get instantly as soon as I join. The bonus could be a free report, audio of your teleclass or a coupon discount for a product you wish to sell.

3. Mistake #3: Unprofessional Website Design Does your website look like it was created by a professional or does it look like you did it yourself. An unprofessional design can give a message to your audience that says, "your website isn't professional and that probably is a sign that your services aren't professional either." Here are some tips that will help you to have an effective website design:

* The content should be formatted so that it is easy to read and organized into important sections. Remember those headlines and sub-headlines.
* The navigation should clearly specify the content areas and should be consistent on every page. You should not have to hit the back button to find a page or move around. There is nothing more frustrating than getting lost on a website because of the navigation.
* Make sure the links all work.
* Make a template from your design that is applied to all the pages. Use your template and include files to make changes to one file that automatically modifies all the appropriate pages.
* Use colors that appeal to your target market. This is a subject for another article. I will just mention here that some colors are offensive to certain cultures. Colors like blue have universal appeal, especially for sites directed to a corporate market.
* Use font sizes and styles that are easy to read and pleasing to the eye. Avoid scripted fonts except in graphics where they are used minimally. Use universal fonts that everyone has loaded on their computer. If you don't, the font you choose will be substituted on a computer that doesn't have that font. I personally like Verdana and Arial the best for the web because they are clean and easy to read.
* Use plenty of cell padding around text and images. Avoid cramming things together and putting them close to the margins.
* Make sure that the design takes your eye to important areas of the website. Can you easily identify important content or is your eye going all over the place?
* Whether your web site design is a fixed size or a percentage of the screen, be aware that more people now have bigger monitors with higher screen resolutions. The design that looks great on your monitor make look like an eyesore on other monitors. Designs should be tested across browsers and in different screen resolutions.
* Test everything on your website. Check every page and every link. Look for any design issues. Correct all spelling and grammatical errors. Complete contact and email subscription forms to make sure they work. Don't assume your webmaster has done this. It is also a good idea to check that forms work periodically as problems can mysteriously arise, particularly if there are changes on the server. If you are getting a steady stream of inquiries and sign-ups, you will know that things are working just great.

These important tips will help you to design a more effective website - one that is the core piece of your marketing system. I want to caution you that the old expression, "You get what you pay for," is not always true when it comes to website development. You may pay a high price only to find yourself with a weak and ineffective website that has to be redesigned. Make sure the professionals you choose have an in depth knowledge of Internet marketing and exceptional copy writing, website design and development skills. Make certain that they know how to use the web effectively for creating a marketing system. This system is what will give you the opportunity to profit enormously. It will change your business and most likely change your life.

Online design and marketing specialist, Ruth Kuttler, "the Web PuzzleMaster," is the creator of "Winning Marketing Secrets" E-zine. Get my FREE SPECIAL REPORT, "10 Simple Secrets for Making your Website into a Selling Machine!" at http://www.WebPuzzleMaster.com/newsletter.htm

You are welcome to 'reprint' this article, provided it remains complete (including the contact information at the end). Thanks!

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Tuesday, July 21, 2009

Optimizing Web Pages for Yahoo Adds to Your Web Traffic!

Yahoo is second only to Google in terms of web visitors. Yet most web developers and search engine optimization experts keep ignoring the grand search engine! It is true that Google has monopolized the internet but internet is too large to be under the dominion of a single giant. In fact 33% of traffic to websites comes from Yahoo!

The recent research on the search engine revealed surprising results. It seems Yahoo is the favorite search engine of students and young people that search of relevant information. Although search of businesses or products are much lesser than Google, people that use Yahoo are ardent lovers of information. This is why website that receives traffic from yahoo earns more through click ads. The research also revealed that the Asian demographic is more comfortable with Yahoo than Google.

MSN is yet another major search engine almost forgotten by the SEO experts. It certainly is inferior to Google and Yahoo. Yet one can not deny the role of MSN in the amount of traffic it generates. Smart online entrepreneurs of today should leave no stone unturned to reach their goal. It is wise to optimize your website for all the three search engines to gain good traffic and conversion. Wondering how to optimize your website for Yahoo?

In the future posts I shall reveal the secrets of search engine optimization for the three major search engines Google, Yahoo, and MSN. Do visit the site often to gain current knowledge on web development.

Saturday, July 18, 2009

Which Is Better Free Web Hosting Service or Cheap Hosting Service

Free web hosting services are a great boon to beginners. Have you just entered the world of internet, and wish to test your skills in establishing websites, promoting them? Do you like to test you skills in obtaining targeted traffic or market few products from other online providers? Free web hosting services from free web hosting sites could prove to be lucrative.

You can without investing a dime create amazing websites and try your SEO and marketing skills through free web hosting services. You can also monetize your free hosted websites by signing up with ad networks. There are also paid blog services that allow free hosted sites to review products and websites for a price. It is also possible to sell links to needy relevant websites if you have a high PR. Above all you get a satisfaction that is priceless, when you look at your websites steadily gaining value. And finally if are in need of big money there are takers that buy high ranking websites and blogs even if they are from free hosted sites.

There are several reasons for many serious online businessmen hating free web hosting services. Some of them are as follows: free hosting services often insert forced ads which at time disrupt and distract visitors; the second serious flaw is that many of the free hosting services are unattended and often take too long to rectify even small problems; third problem with free web hosting services is that you may have to upgrade to paid service if the free hosting service provider doesn’t want to continue the free web hosting services; and as you would have put in a lot of time and effort in building and promoting your website, you will have to opt for the paid service, which might be higher than other paid hosting services.
If you are serious about the online presence of your business it is worth to opt for cheap hosting services that could increase the income from you business drastically. There are a number of cheap web hosting service providers that are reliable.

Tuesday, July 7, 2009

Affiliate Marketing

Affiliate marketing is a web-based marketing technique which brings revenue for each referral the affiliate makes through their website. This type of internet marketing has gained popularity and brings in huge revenue for the affiliates in the form of commission.
There is no need to be a product owner to gain income, all you need is a website to get started with the affiliate marketing program. You can recommend good products from your website, and gain huge revenue in return. Affiliate marketing is the simplest way to earn money using your website; there are also two tier commission scheme that allows you to recruit affiliates and get paid for their sales too. There are many benefits of being an affiliate marketer; you can enjoy high commission for a sale, two tier commissions, life time commissions and other incentives.

Affiliate marketing method uses one site to drive traffic to several other websites, and it is a part of online marketing. The multi tier commission program distributes commission for the subsequent referrals made by the sub-partners. It is also termed as network marketing as it leads to a chain of referrals, and commission is distributed for every subsequent referral.

Getting started with affiliate marketing

It is desirable to have a website to be an affiliate marketer. If you still don’t have a site, start a website in the field you are proficient with. There are many companies which provide cheap web hosting facilities; you can search the internet and compare the rates for web hosting. The website should have a decent home page with good content on it.
Build web pages that are easy for the search engine crawlers to gather info related to your site. Add affiliations that are relevant to your site, it is advisable to write a review on the products or services you recommend. Do not copy the content information from the affiliate website; the search engines consider it as duplicate content and the page may get banned. So write product review and content which is unique.

Getting the help of online forums

Online forums were created to share information and recreation; it has been a part of internet for a long time. There are many forums on the internet; choose a forum which is active with quality posts. Select a forum that provides the facility to use signature with your comment, the signature acts as a backlink to your website. These online forums provide good results in the area of affiliate marketing; and if you are new to this field get useful info from the posts on these forums.

How to find various affiliate programs

There are many websites offering affiliate programs in order to sell their products, these details are available on affiliate program directories. There are large affiliate networks which are ready to take in affiliate partners; know about the product and judge whether the product can be placed under the content on your website or not. The next option would be to find sites which sell products that are similar to your websites content, register as an affiliate member with these sites. It is recommended to place a short review of the affiliate product, as it helps the potential customer to understand the product in a short time. The reviews on the product also increase the credibility of your website. Affiliate marketing is one of the best methods of internet marketing. It generates high revenue when proper attention is given for site optimization, and when supported with proper links related to the content on your site. Search for the affiliate programs related to your website, and register with top quality programs.

How much can you earn through affiliate marketing

Affiliate marketing brings money depending on your interest and dedication towards the work; there are people who earn millions of dollar through affiliate marketing. Make your website accessible to the users in terms of optimization; this brings in huge traffic to your website, and the excess traffic can be redirected to your affiliate’s website. The more the traffic you direct towards your affiliates site, the more the income would be.

Monday, July 6, 2009

Spam Filters Can Aid in Reducing Greenhouse Gas Emissions?

If this highly metaphysical title makes you think a possible relationship between spam and carbon emissions then this article as already completed its mission. Statistics state that the very act of internet users deleting spam and searching genuine mails stamped as junk consumes a great amount of energy which releases green house emissions equivalent to that of two billion gallons of gasoline.

Whereas the functioning of spam filters spends less than one third of the energy required to delete spam and search legitimate mail among your junk. As a responsible netizen you could save the earth if you had spam filter installed. Is it not your duty to preserve the world for future generations? While there are hard core environmentalists ready to lay down their lives for the cause of the world, you should consider saving mother nature and providing the younger generation with a greener world with the least of deeds such as using the technology to lessen the greenhouse gas emissions.

Wondering what would it cost to install a spam filter? No need to worry. There are a number of free spam filters available in the internet. You can find the list of both free and paid spam filters at http://www.spam.org a dedicated website that help the web users to avoid spam and save energy. Join the campaign for pollution free earth and act now to save the earth for future generations.

Upgrading to Joomla 1.5.12, the Latest Version

CMS technology has been around for some time alluring every one of the website owner whose websites require frequent updates. CMS technology enables even those website owners that have little programming knowledge to easily update content of their websites. Joomla also gives website owners and webmaster a complete control over their websites. The dedicated joomla team has been constantly upgrading the technology to meet the contemporary web standards.

In the CMS arena joomla has a special preference among website owners and webmasters. Joomla 1.5.12 has extraordinary features loved by all joomla users. Here are simple tips that enable you to upgrade your website from joomla 1.5.11 to 1.5.12 with ease. There are many reasons for you to upgrade your website to joomla 1.5.12. Some of them include good security from hackers and SQL injection. As hackers are around looking for vulnerable websites, it would be a wise thing for you to upgrade your websites with joomla 1.5.12.

Follow these steps to upgrade to joomla 1.5.12
The most important thing you need to do before upgrading to joomla 1.5.12 is backing up your files. This is a common procedure for any kind of upgradation as you can avoid major problems in case you messed up things. You can then download the joomla 1.5.12 update package from the official website of joomla and follow the instructions in the read me file. It is as simple as unzipping the downloaded file and uploading the unzipped file to the server. By doing this you not only adhere to the contemporary technology but also provide a good security to your websites from the hackers.

Friday, July 3, 2009

Web 2.0 Definition

Web 2.0 is a term in vogue in the world of internet today. This article is an attempt to elucidate the software technology, widgets and web 2.0 tools that are involved in the making of the web 2.0. The very purpose of Web 2.0 according to experts is to improve creativity, secured sharing of information, collaboration, and functionality of the web on the whole. The bloom in the social networking is solely attributed to web 2.0. But for this technology, you will not enjoy the video sharing sites, or wikis, or blogs! Although it can be rightly called as a web revolution, experts consider it just as a change in the way we use the internet.

This web 2.0 technology is considered to be the outgrowth of the cloud computing which uses internet as a platform. A number of technology components used in Web 2.0 has already existed from the early days of the web. At the beginning internet was used just to retrieve information already stored, whereas web 2.0 tools provide you with interactive facilities like building and running applications entirely through a web browser. With this technology, you can own data on the website and have control over it. A good example of this is the online word processors that enable users to work as if they were working in a word processor installed in their PCs. One other well known application is the Google App Engine that allows you to build and run applications in Google’s infrastructure.

Web designing and web 2.0 technology

Web 2.0 technology has also transformed the way designers used to design websites. Web designers of modern times have well understood the technique behind the web 2.0. Apart form the usability feature of the website using web 2.0 tools like publishing tools, communication tools, event marketing and the like, designers have also become trendy in aesthetics. For example, a typical web 2.0 website would have smooth corners, rounded edges, eye catching color blends, sans serif and over sized fonts, elegant buttons descriptive HTML and the like that appeal to the users and make them stay for a longer period during their visit to these websites.

Web developers and the usability arena

Some of the characteristics of Web 2.0 in the usability arena include rich user experience, user participation, dynamic content, metadata, web standards, and scalability along with openness, freedom, and collective intelligence. Hence the latest website technologies like Joomla, Oscommerce and the like can be well categorized under the web 2.0 technology. Of late, web developers use the open source software technology for easy updation of the content by the website owners and the effective participation of web visitors thus providing all the features of the web 2.0.

The future of web 2.0 technology

IT leaders see more comprehensive changes as for as Web 2.0 technologies are concerned. The most annoying irony is that even the tech-savvy who use this technology is unaware of it and some acknowledge that they knew it only from blogs. In fact some of internet experts have predicted that web 2.0 technology will transform into what they call as web 3.0 even before the concept of web 2.0 is fully understood by people. Next generation of the web, they say will accommodate all the features of the web 2.0 and be a combination of the best in every aspect.