Wednesday, July 29, 2009

Website Promotion Is Enhanced by Unique Content

Had you been observing the internet marketers hue and cry, you certainly would have come across the phrase unique content. Well let me explain the importance of unique content in website promotion. The world of internet revolves round the most revered words to be exact keywords. Search engines like Google that dominate the internet have defined a set of rules to grade a website or a blog. These are technically known as algorithms.

Unlike human readers, search engines don’t read the content of a website with understanding. Their only way to determine the quality of content is the use of keywords and content comparison. This they can do it at an unimaginable speed i.e. fraction of a second. When the search engines find a similar content they immediately reduce the value of the content and thus the value of the website. While determining the importance of the of a particular web page contents do play a major role in increasing the PR. In fact, website promotion relies on unique content to a large extent. Web page with unique content having the equal number of relevant backlinks as that of a web page that has a copied content will rank higher in search results as well as in PR.

Well you may pose the question how about reprints offered by article directories. Let me provide you in detail about how to use the reprint articles for your website and still get a pat from both human readers and search engines in my future posts.

1 comment:

  1. Business organizations have to realize the fact that many people just click away to some other website, because the website they are looking at is not professional looking or is not interesting enough. Only a well designed website can serve the purpose of its existence.
    Once the website is designed up to the mark, then comes the role of SEO because a well designed website won’t serve it’s purpose until and unless it has a good search ranking. Globally India is the most sort after for such solutions. There are many companies in India that provide solutions for web designing ecommerce and website seo development and in their race of being the best Virtual Studio is leading the way.

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