Had you been observing the internet marketers hue and cry, you certainly would have come across the phrase unique content. Well let me explain the importance of unique content in website promotion. The world of internet revolves round the most revered words to be exact keywords. Search engines like Google that dominate the internet have defined a set of rules to grade a website or a blog. These are technically known as algorithms.
Unlike human readers, search engines don’t read the content of a website with understanding. Their only way to determine the quality of content is the use of keywords and content comparison. This they can do it at an unimaginable speed i.e. fraction of a second. When the search engines find a similar content they immediately reduce the value of the content and thus the value of the website. While determining the importance of the of a particular web page contents do play a major role in increasing the PR. In fact, website promotion relies on unique content to a large extent. Web page with unique content having the equal number of relevant backlinks as that of a web page that has a copied content will rank higher in search results as well as in PR.
Well you may pose the question how about reprints offered by article directories. Let me provide you in detail about how to use the reprint articles for your website and still get a pat from both human readers and search engines in my future posts.